Manna sales representatives report that social media in online retailing was a major topic of discussion at the Internet Retailer Conference and Exhibition (IRCE) show floor. A recent study by Dynamic Logic of social network users, 71% of them follow retail brands and 48% follow Consumer Package Goods brands.
Social network users follow retail brands
That’s an incredible number especially when you throw into the mix the more than
400 million active users on Facebook
Manna works with online retailers at IRCE
Manna sales rep David Tomaschko reported the show attendees were mostly upbeat about the future, with many taking an aggressive marketing approach to social media usage. Online retailers today are increasing their participation with pages on the major sites, many have a presence on Facebook with others creatively using sites such as flickr.
Retailers with Social Network Pages
For more on how retailers are using social networks, here is an interview with eMarketer retail analyst Jeffrey Grau and Albert Maruggi host of the Marketing Edge Podcast.
Manna participates with online retailers who are trying innovative ways to market their products. The Roominations website and @Bigscreendeals on Twitter are a couple of examples of how Manna is supporting its customers online presence.
The growth in eCommerce in the last 10 years has led to a new set of challenges for online retailers. Today the term online retailers is no longer reserved by the Amazons and Overstocks of the world; it includes Wal-Mart, Sears, and Staples. The convenience of purchasing online is a fact of life with Internet sales in 2009 at $134 billion. While 20% year over year growth is not a regular occurrence, the trend has shifted to those facing a maturing business function, such as accommodating larger scale, efficiency, and inventory shifts. The new challenges from a delivery perspective include fulfillment, warehousing, transportation, last-mile delivery, customer service, installation, and competitive shipping pricing.
online retail annual sales up slightly
Manna Distribution Services has seen similar growth in its annual sales over the last five years as it builds a national delivery network of high-speed, white-glove services. The Internet Retail Conference and Exhibition is the largest event of its kind drawing retailers from around the country. They are looking for solutions to these and other retail issues. Manna account managers working with leading retail customers have devised delivery solutions that positively impact customer satisfaction and loyalty. National Account Manager Adam Trenberth met with retailers on the IRCE show floor at the Manna booth talking about the added value Manna offers customers including the ScheduleMyDelivery.com website. ScheduleMyDelivery. com allows consignees the convenience of scheduling the delivery time that fits their daily routine while keeping Manna retail customers and delivery personnel in a closed communications loop process.
Manna Reps meet with IRCE attendees
Learn about this and other issues retailers are raising with Manna representatives on the IRCE show floor by emailing Manna at info@manna.com. Or place a request for info at the Manna Distribution Services website
Blog, Uncategorized | Linda Meehan | 
June 17, 2010 7:52 am | 
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