Getting Social With Internet Retailers

Manna sales representatives report that social media in online retailing was a major topic of discussion at the Internet Retailer Conference and Exhibition (IRCE) show floor. A recent study by Dynamic Logic of social network users, 71% of them follow retail brands and 48% follow Consumer Package Goods brands.

That’s an incredible number especially when you throw into the mix the more than 400 million active users on Facebook

Manna sales rep David Tomaschko reported the show attendees were mostly upbeat about the future, with many taking an aggressive marketing approach to social media usage. Online retailers today are increasing their participation with pages on the major sites, many have a presence on Facebook with others creatively using sites such as flickr.

For more on how retailers are using social networks, here is an interview with eMarketer retail analyst Jeffrey Grau and Albert Maruggi host of the Marketing Edge Podcast.

Manna participates with online retailers who are trying innovative ways to market their products. The Roominations website and @Bigscreendeals on Twitter are a couple of examples of how Manna is supporting its customers online presence.