Big Ticket Items Get Discovered Online
Returning from the Internet Retailer Conference and Exhibition Manna representatives reported that attendees were upbeat, but not ecstatic about an upturn in the economy. The general optimism was generated by surveys that show more people browsed for products online than in stores, 92% compared to 84%
The ATG reported earlier this year that 30% of consumers use more than three channels of information to research and then purchase products. For example, they get a catalog, use the company’s website, and consider product reviews. Other channels of information are news articles, Word of Mouth, and advertising.
This statistic also reflects the overwhelming concern among retailers which is integration of the customer experience, from online, catalogs and in-store experiences. That experience we believe is continued until the product is in its final destination. Manna representatives Nick Mansilla and David Tomaschko listened to these concerns from retailers. The options are limited with parcel carriers who don’t handle big ticket items, and with electronics, there are other issues such as fragility and installation that typical delivery providers don’t offer.
Another sign the economy is coming back was the 40% increase in IRCE attendee traffic. According to Mansilla and Tomaschko the show floor was busy with considerable interest in Manna Distribution’s high-speed, white-glove service options. Manna’s national coverage and expertise in a variety of product lines, including electronics, appliances, and furniture gives retailers a one stop (pardon the pun) transportation option. Email info@Manna.com.














