Samsung Builds Its Customer Community 



The more complicated technology gets the greater the importance of the community.   Samsung HDTV is among the leading brands of HDTVs on the market.   TV was once the focal entertainment part of the home, but started to lose its dominant spot as the Internet and mobile devices captured the imagination of consumers.  Time is finite and these devices and their content are taking time away from TV.  Smart companies evaluate their unique strengths compared to the changes going on around them and make adjustments.


Samsung is making those adjustment and building on its core strength of great picture quality and screen size.  Well, size is just a function of the space you have in your home and the money in your bank account (or credit limit, speaking to Americans here :) ) Taking those two data points, content that is no longer distributed through the traditional television channels and the unique quality and size of picture, Samsung has been a pioneer in  funneling the content people are using online through its dynamic, high definition and clear screens, which include plasma, LED, LCD and now some with 3D.

In this video from Samsung you’ll see how they are incorporating social networking, and other content available through your PC that can be channeled to your big, beautiful screen.  
 

In addition, Samsung created a community on its website. They are taking social media seriously in their products and their interaction with customers.

This is a terrific site with a discussion on types of technology and videos.  Then there is this brand new section on Samsung apps It’s so new they don’t have the FAQ section up, but do have a navigation link to it with a Coming Soon description.   “Life moves pretty fast, as Ferris Beuller says, “if you don’t stop and look around once in a while you could miss it.”   These sites will keep you plugged in to a world of social networks and on-demand content that loves to be connected.  



Here are some great deals from online retailers: 
B&H Photo Samsung 3D HDTV
Beech Camera - Samsung with Internet@TV technology
J & R  A huge 60″ state of the art Samsung at an unbelievable price  







Modular Furniture Saves Space, Looks Great

The Design Blog comes up with some wild furnishings. Taking a page from Legos, modular furnishings blend style with function, especially in space conscious apartment living. You can essential have 4 or 5 chairs, a bed, a chaise lounge, or one chair for a very tall person.

modular furniture chairs and sofa

Modular furniture that saves space while looking marvelous

Climb on the CaseChair

Here’s another piece that incorporates thoughtful design while saving space. A book case and reading chair combination. You have to love the Chaircase piece by Gail Peter Borden. It comes in walnut, birch and CDX ply. There is a shelf on the back for a, what else, reading lamp. Around the perimeter is designed shelving as part of the chair that can hold up to 400 paperbacks. This will be a collector’s item for sure. I may be the last Chaircase made. If iPad sales continue the way they are, you’ll use those shelves for out-of-print books or nicknacks, power plug ins for your ear buds, wireless printers, keyboard, mouse, speakers. You get the idea. Where there is a shelf there is an item for it.

Is High Speed Delivery A Selling Point? Quick – The Answer is Yes

It’s interesting that some industries are debating the issue of speed of delivery when we live in a world of instant everything. Now at 51 years old I’m not a zealot for how fast society moves, I’ve lost a step or two directly proportional to my gaining a pound or 10, but it is what it is. Speed, whether it’s speed of information, speed of nutrition, or speed of consumer product delivery, is now the norm. Customer satisfaction increases the sooner they get a purchased product in the home. Manna’s experience shows customers are also more satisfied when they know the progress of their delivery.

The issue of whether organizations have a digital presence or even the ability to make a transaction online is not an issue for consumers. They expect rich websites and the ability to purchase. I’m not saying here that generations of relationships should be terminated just to satisfy a clamoring consumer, but their desires can not be ignored. This article about Manna distribution’s high speed delivery in Stores Magazine gets to the heart of this issue of speed as a high ranking customer desire when shopping for consumer products. This demand is proven in sectors like electronics and appliances. The furniture industry is a bit different, but not unique in this regard. Publisher of Hearth & Home magazine, Richard Wright writes a thoughtful editorial highlighting the dilemma the furniture industry faces reconciling a productive system of distributor/dealer with a growing desire to purchase online and get the product in their home hassle free. (This editorial is not available on the web which is why I don’t have a link, ironic isn’t it? )

One of the unique characteristics of the furniture industry is the little-known, but greatly valued function of deluxing which my colleague Linda wrote about last year on this blog. Deluxing is that final inspection and detailing on the delivery dock to make sure that everything in the piece is perfect. Then getting it that last mile with a smile is critical to customer satisfaction. In fact, it’s because of this unique characteristic of the furniture industry that should make most furniture retailers rush to implement nationwide High-Speed, White Glove delivery in conjunction with some web strategy. That strategy can be their own site or plugged into a manufacturers, there are plenty of ways to achieve that web presence.

Given the changes and customer demands in the last few years, some furniture stores are moving to satisfy their

high speed delivery of casual furniture by Gloster

Gloster High End Casual Furniture

trusted relationships and provide the customer with the convenience they want. Gloster, a maker of high-end casual furniture recently launched a gorgeous website that addresses their retailers’ concerns, directs consumers to retailers in their area, and provides for the purchase of products that includes a means to establish a local retailer contact that will enhance customer loyalty.

The Gloster site is a good example of where the furniture industry may move.

Now Playing: 3D In the Home

Did you go to see the movies Avatar or Up in the theater and wonder how it would ever translate to DVD? Wonder no more.

Sharp is the latest to join the 3D home theater craze. Later this year, they will be launching their own 3D LCD television set. Sharp claims the colors will be brighter and more vivid than those of existing models, which include TVs made by LG, Panasonic, Samsung, and Sony.

While the success of Avatar has driven demand for at-home 3D HDTV options, are consumers ready for a home theater option that requires special glasses? Early reviews of HDTV are generally positive and the new 3D sets still function as well as high-end 2D sets.

With full 2D functionality and high picture quality, consider this a low-risk opportunity to invest in the future.